Start your adoption story with a purrfect match.
This pro-bono campaign sought to bring awareness to the local, cat adoption non-profit, CatMatchers. To do so, we wanted to highlight the emotion associated with adoption and the love people have for their pets, while still providing an updated adoption experience.
This campaign uses a variety of print pieces for promotion, branding and customer relationship management. We created an adoption guide for those looking to adopt with CatMatchers with information on what to expect and helpful tips for owning a cat; a “Found Cat” sign highlighting a success story; business card for volunteer matchers to help spread the work; and yard signs for those who loved their experience with CatMatchers and want to advertise it!
social
As part of our revamped adoption experience, we created a social media schedule highlighting 4 different aspects of the adoption journey; Meet our Matchers, Tips & Tricks, New Cats looking for homes, and Success Stories.
DIGITAL
As a way to continue our CRM campaign, we created emails for potential adopters. We made a “Congrats on your Match” email to celebrate adoptions with advice for those know need it; a follow up email thats sent a few weeks after adoption to check-in and provide additional resources; and a landing page where adopters can learn about CatMatchers, meet the matchers, ind success stories and resources.