This campaign shows off all the fun, games and exclusively perks that make having a birthday party at Chuck E. Cheese the best ever.
To sell the “best ever” idea we wanted to lean on reactions and expressions of joy, excitement and anticipation to visualize just what those emotions look like. Over-the-top reactions, with stylized and partially choreographed movements helped amp-up the energy of these spots.
The set up for this campaign also creates the perfect framework to swap in and out RTBs and specific topics we wanted to highlight like the ticket blaster, family fun and pizza!