To get millennial parents to kick a somewhat negative image of the restaurant, Chuck E. Cheese needed to do something drastic to show off their shiny new remodel and attract this key demographic.
With a social first, PR stunt, we announces Chuck E. Cheese Birthdays on April Fool’s Day. An imaginary package made for adults to revisit the wonders of their childhoods.
A social video was launched that garnered a ton of engagement. A landing page added some validity to the announcement, and social engagement helped drive the stunt to virality.
To get millennial parents to kick a somewhat negative image of the restaurant, Chuck E. Cheese needed to do something drastic to show off their shiny new remodel and attract this key demographic.
With a social first, PR stunt, we announces Chuck E. Cheese Birthdays on April Fool’s Day. An imaginary package made for adults to revisit the wonders of their childhoods.
A social video was launched that garnered a ton of engagement. A landing page added some validity to the announcement, and social engagement helped drive the stunt to virality.